How Much Calories in Ramen Noodles How Many Calories in One Beef Sausage
Noodles have been a daily staple for co-founders of immi, Kevin Chanthasiriphan and Kevin Lee, who come from Thai and Taiwanese food families, respectively, and instant ramen was always on manus growing upwards as a convenient and cheap way to savour noodles any fourth dimension of day.
"Instant ramen is one of the world's virtually ubiquitous and popular foods. For many people it's one of the first foods y'all learn to cook equally a kid because it tin be microwaved. For other people, it's that repast yous enjoy in higher,"Chanthasiriphan told FoodNavigator-USA.
While the nostalgia and general consumer craving for instant ramen has held strong over the 60+ years since information technology's been in existence - kickoff created in Japan in 1958 where it served a cheap and accessible food staple during Common cold State of war nutrient shortages - its ingredients and health credentials take non stood the test of time, especially in the US where the 'better-for-you' nutrient move has dominated consumer preferences, notes Lee.
"What nosotros saw is that instant ramen sales had started to slowly reject since 2014, especially in the US. The category has actually been dominated by a few Asian conglomerates who have really been selling the aforementioned instant ramen formula for 60 years, and it'due south generally full of preservatives and sodium," Lee told FoodNavigator-United states.
Instant ramen, instant 'guilt'?
"If you ask most modern-day US consumers how they feel about instant ramen, yous usually always become the same answer: 'Instant ramen tastes delicious, but I feel then guilty afterwards," he said.
Bated from the loftier sodium content typically associated with traditional products, instant ramen doesn't offer much to consumers in the fashion of protein, fiber, or other nutrients, added Lee.
"It's clear that instant ramen still satisfies in a way that other foods tin't, but people merely don't want that guilt that comes with a cheaper meal anymore," said Lee.
With immi, Chanthasiriphan and Lee created a fresh, shelf-stable noodle made from a blend of pumpkin seed protein, wheat gluten, and fava bean protein, which they liken to soba or buckwheat noodles.
The products - which launched online this week - contain 31g of protein, 9-10g of cobweb, 9g of internet carbs and hover betwixt 190 and 210 calories per serving.
The first three SKUs are familiar heritage flavors as well as the founders' detail favorites growing upwardly: black garlic chicken, tom yum shrimp, and spicy beefiness.
'Thousands of our current immi members on low-carb or keto diets,
With its bold and colorful packaging, immi is working closely with influencers to spread the word nearly the new brand while gathering valuable insights about how it is resonating with consumers.
"Nosotros have a private data grouping that has helped provide feedback on the branding and production that'southward really bolstered our ability and confidence to sell online," said Chanthasiriphan.
Through this digital feedback loop, the brand has learned more than about its audience'due south eating habits and preferences.
"Thousands of our current immi members on low-carb or keto diets, for instance," said Lee.
The make also anticipates to benefit from the consumer behavior shifts that accept occurred due to the COVID-nineteen pandemic, added Chanthasiriphan.
"During COVID, we have observed this ascent and desire for comforting and cornball foods. We think that immi fits right into this tendency. The other element is the disability and relucatance to shop at retail and many people are shopping online for their food needs, which really plays to our strengths because nosotros are a digitally native make," he said.
While immi started as a digitally-native brand and will remain online at least for the starting time phase of its launch, Chanthasiriphan and Lee want this to be a product attainable to all consumers eventually as the price point of the production is $56.24 for a variety nine-pack - far above instant ramen's sub $.l per pack price tag.
"One of our core values for immi is that nourishment is for anybody," said Lee.
"As we grow into a larger brand and reach more economies of calibration, we definitely aim to expand this product to even broader communities and make sure it's more than accessible."
Source: https://www.foodnavigator-usa.com/Article/2021/01/07/Reimagined-ramen-immi-creates-better-for-you-version-of-instant-noodles
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